Bradley's Blogs

I was interested in the Kaepernick Just do it ad because I got to work up in Portland with some Nike employees, and they we all trying to guess what the ad would be. One of the things we constantly talk about in the workplace is how we're going to "innovate and disrupt". I was so used to seeing innovation in action, I was really craving to see some disruption. Man, did this ad disrupt.  Colin Kaepernick was a football player for the San Francisco 49ers. He wanted to protest black oppression by kneeling during the "Star Spangled Banner". Kaepernick used to sit during, but after talking to Nate Boyer he opted to kneel to try to show respect for current and former military members. Nike's Just Do It ad started in 1998. It was a simple but aggressive slogan that has been etched into marketing history. This was the 30th anniversary for the "Just Do It" slogan, so Nike decided to take a more inspirational and political approach.  Nike’s ...

'Bout Me The reason I wanted to enroll in this course was more than a simple requirement. I plan on majoring in business with a focus on marketing. After working in Portland for some local start-up businesses I saw the dire need for digital marketing experts. People that know how to reach others, and attract the right audience to their business. Plus I really enjoy working in the start-up environment. It's truly exciting. I am a business major. When I transfer to Oregon State I plan on having an emphasis on marketing. I originally wanted to be a civil engineer, but then I realized that I strongly dislike rain, dirt, and manhole elevations. I'm interested in learning how to find out what demographic I should reach out to with my multiple endeavors. Once I figure out how to find my target audience I want to market to them through social media outlets like Instagram, and Facebook. One of the things I'm passionate about is my music. I love playing the guita...